Run The Block

Get ready to party because I designed the branding and logo for a tri-agency wide block party that was the talk of the town! Drawing inspiration from the dynamic street culture of both New York and Toronto in the 90s, I fused bold typefaces, bright colours from NYC Bodegas and Honest Ed's, and even spiced things up with custom fruit stickers that hinted at all the fun activities guests could look forward to. The branding was simple, yet effective, using a limited colour palette that could be switched up throughout the promotion leading up to the event. Trust me, it was the party of the year that everyone was talking about… even though it hasn't quite happened yet.

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