Cups With No Quit

In collaboration with GFL, we launched the "Cups with No Quit" initiative at BMO Field, bringing sustainability to every game day for Toronto FC and Toronto Argonauts fans. Featuring recyclable aluminum cups, this program reflects the resilience of our teams—unwavering and enduring. With every sip, fans join a meaningful cycle of reuse, ensuring these cups return game after game. This initiative not only elevates the fan experience but also underscores our commitment to environmental responsibility.

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Building on the success at BMO Field, GFL expanded the program to Scotiabank Arena, spreading the message of sustainability to Toronto Maple Leafs and Toronto Raptors fans. With the rallying cry of "Roar. Recycle. Repeat." we produced two engaging videos and designed dynamic in-venue signage tailored to each team, driving home the importance of recycling while celebrating team spirit.

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