KPB Retirement Bears

A few days before April Fools, Kraft Peanut Butter made a shocking announcement: the beloved KPB Bears were retiring after 60 years on the job. Fans were urged to say their goodbyes in the comments and wish the bears well in their retirement. Well, let me tell you, the internet went nuts. Fans were outraged and took to social media to voice their opinions. They couldn't believe that Kraft Peanut Butter would retire the iconic bears and switch to a more minimalistic approach. But, hold your horses, because it turns out it was all just a big April Fools prank! That's right, the bears were not actually retiring. The internet went wild once again, this time with a mix of relief and laughter. And let me tell you, it was a stroke of genius on Kraft Peanut Butter's part. They got everyone talking about the brand and generated a ton of buzz. Plus, they showed that they can take a joke and have a good sense of humuor.

‍